Feeling overwhelmed by everything you need to learn as a marketer? In this post, we’ll cover just 5 marketing skills you need to focus on, in order to succeed.
Becoming a successful marketer in 2021, may seem like a daunting task. That’s because in the world of marketing, there is so much to learn – from content creation to social media to analytics. Furthermore, the marketing world changes often and quickly. There’s new social media platforms to conquer, search algorithm changes to keep up and new features to learn. All these changes don’t make it any easier for you.
However, there is good news: Not all marketing skills are of equal importance.
There are some that are crucial while others are just good to know. Understanding which is which is the key to preventing yourself from getting overwhelmed. In addition, you can focus on what’s most important which will help you quickly level-up your marketing skills to become successful.
Below are 5 essential marketing skills you need to succeed.
1. Digital Advertising
Digital advertising is an aspect of digital marketing that refers specifically to the use of digital ads. These ads are used to promote products and services on various online channels, such as social media. It involves learning search engine optimization (SEO), and understanding analytics and digital project management.
Digital advertising is an essential marketing skill to learn because it allows you, as a marketer, to quickly and effectively reach a large audience. A successful marketer can use digital advertising to dramatically increase a company’s popularity and sales.
Related: Digital Marketing Mistakes to Avoid
2. Social Media Marketing
Another essential marketing skill to learn is social media marketing. This refers to using various social media platforms to market a company’s products and/or services.
Social media marketing differs from digital advertising since it is not limited to ads. It includes planning and creating posts, and building relationships with your audience in order to create an influential online presence.
A successful marketer understands both the culture and algorithm of each social media platform, then creates content that is best suited for each.
3. Website Design/Development
Website design & development is yet another area which involves important marketing skills.
In 2021, having a company website is non-negotiable. Websites are important as they are often a customer’s first interaction with a company. However, simply having a website is not enough. A company’s website should be professional, fast and user-friendly. It should also utilize analytics to provide the company with relevant data about visits to the site. For this reason, a successful marketer should at least know about web design principles, web development, UX design and product management.
The knowledge of these skills can help a marketer make decisions that can improve a company’s website and ultimately increase sales.
4. Content Development
Content development involves researching, planning, and publishing various types of content to achieve a goal (source). This content is published on a company’s social media accounts and website, and also as reports and other documents.
A successful marketer knows how to develop content that is useful, informative and share-worthy. To do so, they must also have related skills including the search engine optimization (SEO), the ability to understand analytics.
Good content is important as it increases customer engagement, improves credibility, and helps the company stay organized.
5. Mobile Marketing
The final marketing skill to learn is mobile marketing. As the name implies, this refers to marketing on mobile devices. It is becoming increasingly important as people use their mobile devices more and more often.
In fact, Semrush.com states that the number of Americans who use mobile Internet is expected to increase by 10 million by 2025. We can easily predict a similar trend worldwide.
Understanding mobile marketing can therefore help marketers better reach this great number of mobile users.
Conclusion
Learning to be a successful marketer can seem like an overwhelming task. There’s a lot to and many changes to keep up with.
However, not all marketing skills are of equal importance. In this article, we covered 5 of the most essential marketing skills that can help you become a successful marketer.
Need help marketing your business? We can help.
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